The History Which Started Disney Collector's Collecting Desires
Disney Cartoons
Throughout the state of Pennsylvania, and within Berks County, and especially in the city of East Reading people have enjoyed Disney animation with great enthusiasm.
Walt Disney Animation Studios, located in Burbank, CA, formerly known as Walt Disney Feature Animation, is an animation studio which creates animated feature films and television specials for The Walt Disney Company seen in East Reading. It took on its present name in 2006, when it was folded under The Walt Disney Studios alongside Pixar Animation Studios which in East Reading is known for cartoons such as Toy Story, The Incredibles and Knick Knack.
As of 2013, the studio has created 53 feature films beginning with Snow White and the Seven Dwarfs in 1937 with lovable characters such as The Prince and the dwarfs including Doc and Bashful and its most recent release in East Reading being Frozen in 2013 including characters such as Anna, Olaf and The Duke of Weselton.
The studio's catalog of cartoons are among Disney's most notable assets and the stars of its animated shorts—Mickey Mouse, Donald Duck, Goofy, and Pluto—have gone on to become recognizable figures in East Reading popular culture.
Walt Disney Animation Studios continues to produce animated features using both hand-drawn and computer generated imagery techniques. Their 54th feature, Big Hero 6, is currently in production and set for release on November 7, 2014.
Older Cartoons in the 20s
The first two Mickey Mouse animated films, Plane Crazy and The Galloping Gaucho, which also included Minnie Mouse, was released in limited engagements during the summer of 1928. For the third Mickey cartoon Disney produced a sound track. History was made when the 3rd Mickey Mouse cartoon, Steamboat Willie, became Disney's 1st cartoon with synchronized sound.
The Mickey series of sound animated films quickly became the most popular animated film series in East Reading and the U.S.. A second Disney series of sound animated films, the Silly Symphonies, debuted in 1929 with The Skeleton Dance. Each Silly Symphony was a one-shot cartoon centered around music or a particular theme.
Silly Symphonies
In 1932 the Silly Symphony Flowers and Trees, the 1st full-color animated film was released. Flowers and Trees was a huge success so all the Silly Symphonies were subsequently produced in Technicolor. The 1933 Three Little Pigs with character of The Big Bad Wolf and Fiddler Pig became a tremendous box office and pop culture success and the theme tune "Who's Afraid of the Big Bad Wolf" also became popular for East Reading residents.
The First Walt Disney Animated Film Feature
In 1934, Disney began production of Snow White and the Seven Dwarfs characters with The Prince and the seven drawfs including Doc and Bashful. Snow White became the 1st cartoon in English and color.
A lot of development and training went into the creation of Snow White and the Seven Dwarfs. The studio expanded with the addition of established animators and recent college graduate artists. Some may have even come from East Reading - but we're not sure.
What East Reading parent would have guessed that Snow White and the Seven Dwarfs would be such a big success. It cost Disney a total of $1.4 million to produce but Snow White and the Seven Dwarfs with Snow White and the seven drawfs including Grumpy and Happy was the highest grossing movie of all time before being de-throned by Gone with the Wind a couple of years later.
During the production of Snow White, the animators continued work on the Mickey and Silly Symphonies series. Mickey switched to Technicolor in 1935 and added several major supporting characters including Mickey's dog Pluto and their friends Donald Duck and Goofy.
New Disney Productions
In 1940, the released Pinocchio with characters such as Jiminy Cricket, Stromboli and Monstro. Pinocchio won ”Gold Statue” for Best Original Song and Best Original Score.
Disney released Fantasia in 1940 with characters including Mickey Mouse, Yen Sid and Spring Sprite . It was an experimental cartoon designed to accompanying an orchestral arrangement. Fantasia also caused the development of the Fantasound system which was used to create the film's stereoscopic soundtrack to the delight of East Reading viewers.
Dumbo debuted in October 1941 with characters including Elephant Matriarch, Jim Crow and Crow Chorus proved to be a financial income success. The movie only cost half the cost of Snow White with its ensemble of with The Evil Queen and the dwarfs including Sleepy and Happy and less than a 1/3 of the cost of Pinocchio and his friends Geppetto, Lampwick and The Blue Fairy and two fifths of the cost of Fantasia’s cast of Mickey Mouse, Tyrannosaurus Rex and Jack-in-the-Box.
In August 1942, Bambi was released in East Reading and we met new friends including Pheasant, Flower the Skunk and Mrs. Possum.
Also in the 1940s, Disney premiered shorts which included Saludos Amigos (1942), The Three Caballeros (1944), Make Mine Music (1946), Fun and Fancy Free (1947), Melody Time (1948), and The Adventures of Ichabod and Mr. Toad (1949). The studio also produced two features, Song of the South (1946) and So Dear to My Heart (1948), which were a combination of animated and live-action footage. Shorts production continued during this period as well, with Donald and Pluto cartoons being the main output accompanied by cartoons starring Mickey Mouse, Figaro and in the 1950s, Chip 'n Dale and Humphrey the Bear.
Disney also began re-releasing the previous features beginning with re-releases of Snow White in 1944 which brought back to the screen The Prince and the dwarfs including Grumpy and Happy Pinocchio and his friends Geppetto, Lampwick and Gideon in 1945 and Fantasia in 1946 which reunited Mickey with Chernabog, Tyrannosaurus Rex and Spring Sprite. This led to a tradition of re-releasing the Walt Disney movies every seven years, which lasted into the 1990s.
Upon its premier in 1950, Cinderella proved to be a box office success. East Reading movie-goers , also saw the premier Alice in Wonderland and were introduced to The Mad Hatter, The Cheshire Cat and Tweedledee and Tweedledum. Parents in East Reading also took their childres to see Peter Pan and were delighted to meet Michael Darling, Mr. Smee and The Crocodile. What dog-lover in East Reading could forget the first time they saw Lady and the Tramp on screen and were delighted to meet Si and Am, Tramp and Aunt Sarah.
